About

Who we are

About Us

About me

Empowering Your B2B SaaS Growth Journey

At Simon Fractional, our mission is simple: provide B2B SaaS companies with the expertise they need to overcome marketing challenges and grow. With over 20 years in marketing and two successful exits, we specialize in actionable strategies that boost leads, build brand authority, and accelerate revenue.

My experience in B2B SaaS started in 2010 when I developed a first-of-its-kind product, creating an entire new category. Successful business outcomes were heavily reliant on strategic marketing initiatives including brand strategy, persona development, messaging, storytelling, content strategy and technology such as custom coding, mobile app development, geo-location technology, merchant processing and more.

  • Grow awareness and consideration
  • Generate MQLs and SQLs
  • Grow Sales
doug simon standing in a conference presenting

A research paper published in the Journal of Business Strategy highlighted that businesses with Fractional CMOs were 36% more likely to achieve their long-term strategic goals compared to those without.

Working with Simon Fractional

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Reliable

Lean on your newly dedicated marketing leader for the strategic and executional guidance your B2B SaaS needs to reach growth goals.

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Seamless

I will quickly integrate with you and your team, leveraging existing martech or suggesting new ideas to stay connected.

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Innovative

As someone who had the creativity to create an entirely new B2B SaaS category, I will bring the same vision, passion and budget-scrappiness to your business.

Popular Services

Areas of Expertise

01

ICP & Persona Development

Align sales and marketing by speaking to prospects in a way they can understand and relate to.

02

Brand Strategy

Elements including purpose, benefit, support, personality, tone and guidelines create the foundation for your brand.

03

Go-To-Market Strategy

Leverage your brand strategy to develop a comprehensive marketing and sales plan of how and where to reach your prospects.

04

Content Strategy

Identify and create content pillars that resonate with your prospects. Determine content formats and attract the right customers.

05

Lead Generation

Top-of-funnel, middle-of-funnel and bottom-of-funnel content strategies that convert prospects into customers.

06

Data Analysis & Reporting

Leverage data to iterate marketing initiatives to improve performance and keep stakeholders updated.

07

Creative Management

Get the best possible copy and design output that is on strategy, impactful and changes prospects into customers and retains current customers.

08

Leadership

10+ years of experience in B2B SaaS startups as player-coach, mentor and cross-functional communicator who leads by example.