About Us
Empowering Your B2B SaaS Growth Journey
At Simon Fractional, our mission is simple: provide B2B SaaS companies with the expertise they need to overcome marketing challenges and grow. With over 20 years in marketing and two successful exits, we specialize in actionable strategies that boost leads, build brand authority, and accelerate revenue.
My experience in B2B SaaS started in 2010 when I developed a first-of-its-kind product, creating an entire new category. Successful business outcomes were heavily reliant on strategic marketing initiatives including brand strategy, persona development, messaging, storytelling, content strategy and technology such as custom coding, mobile app development, geo-location technology, merchant processing and more.
- Grow awareness and consideration
- Generate MQLs and SQLs
- Grow Sales
A research paper published in the Journal of Business Strategy highlighted that businesses with Fractional CMOs were 36% more likely to achieve their long-term strategic goals compared to those without.
Working with Simon Fractional
Reliable
Lean on your newly dedicated marketing leader for the strategic and executional guidance your B2B SaaS needs to reach growth goals.
Seamless
I will quickly integrate with you and your team, leveraging existing martech or suggesting new ideas to stay connected.
Innovative
As someone who had the creativity to create an entirely new B2B SaaS category, I will bring the same vision, passion and budget-scrappiness to your business.
Areas of Expertise
ICP & Persona Development
Align sales and marketing by speaking to prospects in a way they can understand and relate to.
Brand Strategy
Elements including purpose, benefit, support, personality, tone and guidelines create the foundation for your brand.
Go-To-Market Strategy
Leverage your brand strategy to develop a comprehensive marketing and sales plan of how and where to reach your prospects.
Content Strategy
Identify and create content pillars that resonate with your prospects. Determine content formats and attract the right customers.
Lead Generation
Top-of-funnel, middle-of-funnel and bottom-of-funnel content strategies that convert prospects into customers.
Data Analysis & Reporting
Leverage data to iterate marketing initiatives to improve performance and keep stakeholders updated.
Creative Management
Get the best possible copy and design output that is on strategy, impactful and changes prospects into customers and retains current customers.
Leadership
10+ years of experience in B2B SaaS startups as player-coach, mentor and cross-functional communicator who leads by example.