Built by a Founder Turned SaaS Fractional CMO

For SaaS Founders Ready to Scale Smarter

You’ve built a great SaaS product, but scaling demands more than just execution—it demands brand clarity and strategic leadership. That’s where Simon Fractional comes in with our proven Founder’s Framework. Led by Doug Simon, a SaaS founder who’s founded, scaled, exited, and lived your challenges firsthand, we deliver the marketing leadership you need to grow, without the burden of a full-time CMO salary. With a founder’s mindset and a strategist’s eye, we help you turn marketing from a guessing game into a growth engine.

Why Hire a Fractional CMO for SaaS Startups?

When you’re building and scaling a SaaS company, it isn’t enough to have a great product. Success hinges on telling the right story, aligning your brand with the buyer’s journey, and making marketing drive real revenue, not just awareness. Doug Simon learned this firsthand as a SaaS founder who didn’t just launch a product; he built a new category. Today, he brings that same founder-first mindset to Simon Fractional as a fractional CMO for SaaS startups, helping companies like yours unlock growth faster, smarter, and more easily.

Brands We've Worked On:

About our Founder Doug Simon, SaaS Fractional CMO

With over two decades of marketing and entrepreneurial experience, Doug built, scaled, and successfully exited a SaaS company that pioneered a new category in the pet services industry. His journey from founder to fractional CMO for SaaS startups was shaped by firsthand experience solving the challenges SaaS companies face today: brand clarity, messaging misalignment, and the struggle to turn marketing into measurable revenue.

Doug’s approach is rooted in strategic execution, a deep understanding of the SaaS buyer journey, and a belief that strong brands drive growth before a sales conversation even starts.

He’s helped companies:

Build an upsell strategy that expanded revenue from $5 to $7 million annually with the company’s largest customer
Establish a marketing department from the ground up to support scalable execution and alignment with sales
Reposition a health and safety brand to compete effectively in a crowded B2B SaaS landscape
Launch a full-funnel lead generation system in HubSpot that accelerated pipeline growth
Close three new deals over $200,000 that validated market positioning and messaging effectiveness

“Doug’s consultative approach to solving our organization’s unique challenges digitized and greatly improved our workflows.”

Former Customer

Kokomo 24/7

“Doug’s ability to develop go-to-market strategies that leverage brand and persona development are unparalleled. His strategic leadership and creativity resulted in a B2B2C promotion with extraordinary results.”

Former Supervisor

Tru Vue

“Working with Doug and his team at PetCheck was exactly what we needed to grow our dog walking company to the next level.”

Former Customer

PetCheck

“Doug created the marketing engine I’ve always envisioned – an automated HubSpot funnel with scored MQLs and SQLs and team alerts. Plus, he closed 3 deals! No one else has matched Doug’s achievements.”

Former Supervisor

Kokomo 24/7

Guiding Principles of Simon Fractional

Your brand should sell before your sales team does.

Tactics without strategy waste time and budget.

Strong brands don’t just look good—they close better.

You don’t need more leads—you need better alignment between marketing and sales.

SaaS marketing should start at the brand level, not the campaign level.

Discover if a SaaS Fractional CMO is the Right Fit for You

Engage a strategic marketing partner who understands what it takes to succeed.

Step 1

Take Your BrandScore™ Assessment

You’ll receive instant results, revealing whether you need support growing or scaling, and which areas are in most need of improvement.

Step 2

Review Your Results

After you receive your results, you’ll have a chance to book a complimentary, no-pressure call with our founder.

Step 3

Gain Major Clarity

You’ll receive personalized next steps: whether it’s an invitation to engage our services or practical tactics to enhance growth, you’ll have clarity on how to take your brand to the next level.

Built by a Founder Turned SaaS Fractional CMO

For SaaS Founders Ready to Scale Smarter

Why Hire a Fractional CMO for SaaS Startups?

About our Founder Doug Simon, SaaS Fractional CMO

Guiding Principles of Simon Fractional

Discover if a SaaS Fractional CMO is the Right Fit for You

Step 1

Step 2

Step 3

Discover Our Founder’s Framework for SaaS Startups

Clarify The Brand

Brand Strategy

Know Who You Serve

ICP Development

Generate Demand

Content Marketing

Convert Smarter

Sales Enablement

Show Up Strategically

SEO

Scale With Certainty

Marketing Plan Execution