Challenge:
- Declining sales and high customer churn
Goal:
- Grow awareness and sales.
- Mitigate customer churn.
Action:
- Revamp brand strategy, messaging, go-to-market plan.
- Optimize buyer’s journey including awareness, consideration, purchase and delight.
- Build and manage marketing and sales departments.
Result:
- Spearheaded transformation of the B2B SaaS marketing department for a health, safety, and well-being platform, leading the recruitment of five essential team members and agency partners to drive revenue growth and market expansion.
- Developed and executed comprehensive annual marketing plan with results including.
- Drove 40% revenue growth for primary client to $7MM/year via upsell strategy using market insights to secure RFP wins.
- Led creation of automated top-of-funnel and middle-of-funnel email campaigns in HubSpot, resulting in 3,000 newly created MQLs and 160 SQLs.
- Executed strategic storytelling to create cold email drip campaigns resulting in open rates of over 50% with landing page CTR of 8% and 4% to demo call.
- Spearheaded entire website revamp, clarifying persona targets, use cases, and benefits; increasing homepage traffic 40% within 6 months.
- Managed and oversaw channel partners Bluestar, Zebra, Barcodes, Inc., Wicket, Alliant, and ADP; successful closure of three ADP deals, collectively exceeding $200,000 with ROI of 137%.
“Doug created the marketing engine I’ve always envisioned – an automated HubSpot funnel with scored MQLs and SQLs and team alerts. Plus, he closed 3 deals! No one else has matched Doug’s achievements.
- Former Supervisor, Kokomo24/7
