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Doug Simon May 16, 2025

How to Shorten B2B SaaS Sales Cycles Without Sacrificing Deal Quality

According to the 2025 SaaS Sales Benchmark Report by OpenView Partners, the average B2B SaaS sales cycle lengthened 18% over the past two years. Despite more sophisticated marketing tools and...

Doug Simon May 9, 2025

How to Optimize Your B2B SaaS Funnel for Conversion

According to a recent report by MarketingSherpa, only 22% of B2B companies are satisfied with their conversion rates. That means most SaaS founders leave revenue on the table—not because they...

Doug Simon May 2, 2025

Creating a Seamless Marketing-Sales Handoff in B2B SaaS

According to LinkedIn’s State of Sales report, 87% of sales and marketing leaders agree that collaboration between their departments enables critical business growth, but fewer than half say they’re actually...

Doug Simon April 25, 2025

How Fractional CMOs Reduce Marketing Costs While Driving Growth

In today’s capital-constrained SaaS environment, every dollar must prove its worth. According to Gartner, 75% of B2B SaaS companies have reported making budget cuts in the past year, with marketing...

Doug Simon April 4, 2025

Leveraging Thought Leadership for B2B SaaS Growth: Why It Matters

In the fast-evolving B2B SaaS industry, brand differentiation is essential for sustainable growth. One of the most effective ways to stand out is through thought leadership. By positioning your company...

Doug Simon March 28, 2025

Understanding the Customer Journey: How Fractional CMOs Map Success in B2B SaaS

The B2B SaaS customer journey is more complex than ever. With multiple decision-makers, long sales cycles, and an increasing demand for personalized experiences, companies must have a deep understanding of...

Doug Simon March 21, 2025

Building a High-Performing Marketing Team: The Role of Fractional CMOs

In today’s fast-paced B2B SaaS industry, success hinges on having a great product and a high-performing marketing team to generate demand, nurture leads, and drive revenue. However, many growing SaaS...

Doug Simon March 14, 2025

The Value of Iteration: How to Continuously Improve Your Marketing KPIs

In the fast-paced world of B2B SaaS, standing still is not an option. Marketing strategies that worked six months ago might be underperforming today as competition intensifies, audience behavior shifts,...

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Latest Blog

How to Shorten B2B SaaS Sales Cycles Without Sacrificing Deal Quality

How to Optimize Your B2B SaaS Funnel for Conversion

Creating a Seamless Marketing-Sales Handoff in B2B SaaS

How Fractional CMOs Reduce Marketing Costs While Driving Growth

Leveraging Thought Leadership for B2B SaaS Growth: Why It Matters

Understanding the Customer Journey: How Fractional CMOs Map Success in B2B SaaS

Building a High-Performing Marketing Team: The Role of Fractional CMOs

The Value of Iteration: How to Continuously Improve Your Marketing KPIs

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