When Kokomo24/7—a leading health and safety management platform—approached Simon Fractional, they faced a daunting challenge: a lack of a predictable sales pipeline, a non-scalable process, and stagnant growth.
Despite having a powerful product and a strong vision, Kokomo24/7 struggled to translate that potential into consistent revenue. The team knew they needed more than leads—they needed a repeatable system to generate demand, close deals, and fuel long-term success.
This SaaS marketing case study illustrates how that goal can be accomplished under the right leadership.
The Challenge: Stuck at Zero
Before partnering with Simon Fractional, Kokomo24/7’s sales efforts lacked direction and efficiency:
- No structured lead generation: Reliant on word-of-mouth and ad-hoc outreach
- Inconsistent messaging: Mixed positioning leading to missed opportunities
- Lack of sales infrastructure: No CRM-driven process to manage pipeline growth
The result? A stalled sales engine with unpredictable revenue and no clear path forward.
Incident Management System
Our Approach: Building a Scalable Growth Engine
Simon Fractional stepped in as a fractional marketing and sales leader, embedding directly into Kokomo24/7’s team to design and execute a go-to-market transformation:
- Market Positioning & Messaging: Refined their unique value proposition to resonate with decision-makers.
- Sales Infrastructure: Implemented CRM tools, streamlined processes, and created reporting dashboards for visibility.
- Demand Generation Strategy: Developed targeted outreach campaigns to fill the top of the funnel consistently.
- Sales Playbook & Training: Equipped the team with scripts, objection handling, and closing techniques to convert leads faster.
The Results: From Zero to Predictable Growth
In just a few months, Kokomo24/7 went from no pipeline to a thriving, measurable sales engine:
- Fully functioning sales pipeline generating qualified leads
- Predictable revenue with repeatable sales processes
- Sales infrastructure built for scale, enabling the team to manage growth efficiently
- Confident, equipped sales team ready to close deals and expand market reach
Task Management Dashboard
B2B SaaS Marketing Case Study: Celebrating a Client Success
“Simon Fractional didn’t just consult—they became an extension of our team. In a few months, we transitioned from guessing our way through sales to implementing a clear, actionable process that actually works. We’re now closing deals we never would have found before.”
— Kokomo24/7 Leadership Team
Visitor Screening & Check-in
Ready to Transform Your Sales and Marketing Engine?
Just like Kokomo24/7, your company can go from uncertainty to scalable, predictable growth.
Book a consultation and let’s build your path to revenue success.
