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Empower Your B2B SaaS Business with
Empower Your B2B SaaS Business with
Expert Marketing Leadership
In today’s B2B SaaS landscape, competition is fierce, and effective marketing is key to sustainable growth. But achieving a unified, data-driven marketing approach that aligns with sales, reaches the right audience, and boosts conversions is often easier said than done. If your team is challenged with defining target personas, crafting a memorable brand, or translating marketing efforts into SQLs and sales, Simon Fractional offers the experienced, actionable leadership you need.
Every B2B SaaS company has unique challenges, from lead generation to sales enablement. At Simon Fractional, we provide the precise, strategic support your business needs to accelerate growth. Our services address core marketing needs—from brand strategy to lead conversion—backed by actionable insights and a data-driven approach.
As your dedicated fractional CMO, I focus on strategies tailored to overcome the common obstacles in B2B SaaS marketing, helping you make impactful connections with your customers and drive measurable growth. Below are the ways I can empower your marketing strategy, align with your vision, and lead your team toward scalable success.
Don’t let more time go by without implementing the marketing leadership your company needs in order to grow to the next level. Hire Simon Fractional to accomplish your marketing goals so you can have the time to accomplish your company goals, today!
Popular Services
Our Services
Target Persona Understanding
Get a true understanding of your target persona—their challenges and what keeps them up at night. Knowing your audience inside and out is critical for successful marketing. I work with your team to analyze customer pain points, preferences, and behaviors so that every strategy speaks directly to your ideal persona. Together, we will clarify what matters most to your target market and position your solutions as must-haves.
Brand Strategy & Identity
Create a strong brand strategy, identity, mission, and vision that resonates both externally and internally. Crafting a brand that stands out in a crowded SaaS field requires more than a logo or tagline; it’s about establishing an identity that customers trust. From defining your core values to ensuring cohesive brand messaging across all channels, I help develop a brand strategy that both motivates your team and captivates your audience.
Content Strategy for Lead Generation
Develop a content strategy that drives MQLs through the top and middle of the funnel. Effective content not only educates but nurtures leads through every stage of their journey. I build data-driven content strategies that focus on high-impact content tailored for MQL generation. Whether through insightful blogs, valuable resources, or engaging campaigns, your content will attract the right leads and foster trust.
Sales Enablement for Conversions
Drive content and sales enablement that converts MQLs into SQLs. Turning MQLs into SQLs requires alignment between marketing and sales. I equip your sales team with compelling enablement tools, aligned messaging, and nurturing tactics that seamlessly move leads from interest to purchase. My approach ensures a smooth handoff from marketing to sales, increasing conversion rates and boosting revenue.
Cross-Functional Leadership
Lead team members and work cross-functionally to achieve goal alignment and fast delivery. Achieving marketing goals isn’t a solo endeavor; it requires cohesive teamwork. I collaborate with internal and external stakeholders, guiding your team through strategic plans, project timelines, and agile methodologies to ensure on-time, high-quality delivery that aligns with company objectives.
Performance-Driven Metrics
Leverage the right data metrics to drive performance, SQLs, and sales closings. Understanding what works is key to scaling what works. I focus on tracking the right metrics—SQLs, conversion rates, retention, and more—to make data-backed decisions that improve ROI. By monitoring the KPIs that matter, I help refine your marketing and sales processes for consistent growth.
Why Choose Simon Fractional ?
Simon Fractional provides the expertise of a seasoned CMO at a fraction of the cost of a full-time executive hire. With extensive experience in B2B SaaS growth, I bring an agile, results-focused approach to marketing leadership, helping you meet ambitious goals, maximize your budget, and outperform the competition. Whether your objectives are rapid growth, brand awareness, or streamlined processes, my tailored strategies provide the leadership needed to get there.
Ready to transform your marketing strategy into a growth engine? Let’s connect and discuss how Simon Fractional can help you achieve your goals faster and smarter.