Discover Your SaaS Ideal Customer Profile

Know Who You Serve

You’re working hard to grow your SaaS company, but if you’re targeting the wrong customers, no amount of marketing or sales effort will result in revenue. Too often, fast-moving teams skip over defining who their best-fit buyers are—and end up wasting time, money, and momentum.

At Simon Fractional, we help SaaS founders stop guessing and start scaling with a high-impact Ideal Customer Profile (ICP) built on data, experience, and real revenue alignment.

Because when you know exactly who you’re speaking to, every marketing and sales decision gets easier—and every dollar works harder.

What an ICP Really Is—And Why It Matters

A B2B ideal customer profile isn’t just a persona—it’s the strategic blueprint of your most profitable, loyal customers. Getting crystal-clear on who your ICP is:

Shortens sales cycles

Boosts conversion rates

Reduces churn

Improves marketing ROI

Performance marketing needs to be laser-focused in its messaging. If you don’t know who you’re speaking to, your revenue will reflect this.
Want to see how your brand’s ICP awareness stacks up?

“Doug’s consultative approach to solving our organization’s unique challenges digitized and greatly improved our workflows.”

Former Customer

Kokomo 24/7

“Doug’s ability to develop go-to-market strategies that leverage brand and persona development are unparalleled. His strategic leadership and creativity resulted in a B2B2C promotion with extraordinary results.”

Former Supervisor

Tru Vue

“Working with Doug and his team at PetCheck was exactly what we needed to grow our dog walking company to the next level.”

Former Customer

PetCheck

“Doug created the marketing engine I’ve always envisioned – an automated HubSpot funnel with scored MQLs and SQLs and team alerts. Plus, he closed 3 deals! No one else has matched Doug’s achievements.”

Former Supervisor

Kokomo 24/7

Signs You Need to Refine Your SaaS ICP

Your leads look good on paper, but your closing rate leaves much to be desired
You’re attracting prospects who don’t fully understand your value or what problems you solve
Sales and marketing teams lack cohesion on targeting and messaging
Your messaging feels “off” or inconsistent

If any of this sounds familiar, you’re likely ready for some expert clarity on your B2B ideal customer profile.

How Simon Fractional Helps Identify Your B2B Ideal Customer Profile

Data-Driven Approach

We leverage real customer behavior and revenue analytics, not assumptions.

Alignment with Revenue Goals

We define SaaS ICPs and connect your product’s problem-solving capabilities with powerful messaging that proves you get what they need.

Founder-First Expertise

As a SaaS founder who built, scaled, and exited his own company, Doug Simon understands how to uncover an ICP – and even more importantly, create marketing materials that speak directly to their fears and desires.

What Happens When You Uncover Your SaaS Ideal Customer Profile? Smarter Targeting, Faster Growth

When you know exactly who you’re built to serve, everything changes:

Marketing messages resonate deeper
Marketing spend becomes more efficient
Sales close rates improve
Teams align around one clear mission

Don’t waste another quarter marketing in the dark.

Brands We've Worked On: